Serving People, Not Their Money
In 2005, the founders of xod Media walked away from the world of large corporations that sacrificed quality over bottom-line results. 10 years later, xod Media continues to pride itself in offering one of the world’s best SEO and hosting services.
But our biggest claim to fame is how we track human eye patterns on websites. We know we only have between 3 and 4 seconds to draw attention to your key messaging. If a users doesn’t find what they are looking for after 4 seconds, they’ll leave your website. We use this research to help to place your key messaging exactly where it should be. Visit our eye-mapping page to learn more about this technique.
Combining our desire to explore new website development techniques with our commitment to understanding the basics ensures we are always prepared to serve your needs. Contact us to learn how xod Media can help you realize your company’s online potential.
Meet the Team
Providing his professional services globally for more than 20 years, Kagan Mustafa is a highly regarded industry expert, specializing in website design and development for conventional, handheld and other mobile devices, as well as search engine optimization (SEO), and the science and technology of human eye tracking.
Engaged as a consultant by large and small businesses, Kagan is also a sought after keynote speaker, frequently enlisted by Fortune 500 and Fortune 100 companies, government agencies, colleges and universities across North America to share his indepth industry knowledge.
Businesses have benefited from Kagan’s insights on a variety of topics, including how the application of human eye tracking principals can be used to maximize human-computer interaction, website competitive differentiation and the user experience.
Kagan has also enlightened captive audiences on subjects such as white hat SEO strategies, link building and inbound marketing techniques. He is further recognized for his impressive expertise on the standards required for developing websites for persons with disabilities, in compliance with government acts.
Responsive website design and development, SEO, online marketing, competitive analysis, social media marketing, website analytics and e-commerce, are also among the expansive range of comprehensive services Kagan offers clients.
Collaborating with a team of multidisciplined experts, locally and virtually, tailored to the needs of each project, Kagan has helped businesses in diverse industries develop a distinct, powerful and sustainable online presence, improve their performance, and maximize return on their online investment.
Kagan Mustafa has established a reputation for delivering cost effective and efficient solutions with the priority of attracting, engaging, retaining and converting users in order to help his clients achieve their strategic objectives.
Combining her honours degree from McMaster University and post-graduate degree from Seneca College, Samantha Irwin is professionally bilingual in French and English with a specialization in audience relations, marketing, and communication strategies.
Samantha shows exemplary interpersonal and communication skills, with the ability to rapidly establish rapport with clients and professionals from diverse backgrounds and specialties.
xod Media benefits from Samantha’s natural ability to interpret client visions for design and layout. She has experience in compiling and assembling content and images in efficient and creative ways that fulfill client expectations.
Samantha prides herself on her project management skills and self-motivation, with the exceptional ability to prioritize tasks and timelines. Samantha is committed to helping clients realize their potential.