Three Things you Need to Know
1.) Google is smart and getting smarter.
They are constantly making changes to their algorithms month after month, and you want to be able to stay ahead of that curve. xod Media can help you with this.
For starters, you want to make sure you’re registered with Google. xod Media ensures all sites we build and host are registered, routed and configured properly with Google’s guidelines.
2.) Where does your business stand?
There’s two business levels to consider:
Level 1: You’re an established business, you get a lot of referrals, you’re not really looking to get a lot of business through online marketing. But keep in mind you still need an online presence. You should focus on: the keywords for your business along with a clean and organized structure. Make sure your site has everything organized into proper headings and follows the correct subject order. This keeps you AODA (Accessibility for Ontarians with Disabilities Act) compliant as well as Section 5(a)(1) compliant (United States Guidelines).
Level 2: You still rely on your online presence to generate new leads and referrals. You need to continue to find ways to drive people to your website.
What SEO do I need?
If you’re a Level 1 business, you want to start with the SEO basics. We take 20 keywords and phrases that apply to your business and research the market based on these phrases. From our research we organize and structure them for your own website. This is 20% of any SEO campaign and it truly is your SEO foundation.
If you’re a Level 2 business, you’ll need the phase 1 just explained above as well as link building. Link building is where sites and servers talk about your site. Make sure you’re updating your content and using videos. Videos help create a rich user experience which encourages visitors to spend more time on your site.
How do we do this? We have a number of sites and server that we use that have been around for 20 + years. They have a strong domain authority.
What does this cost?
You can expect to pay anywhere from $2 500 – $3 500 for this phase 1 SEO. The good news though is that this is a one time payment and the results will last you a long time.
For phase 2 link building, you’re looking at $500 – $1 500/mo for a minimum of 6 months. The price depends on how competitive your market is. If you’re going after Toronto, a large market, you can expect to pay more. Location really matters when it comes to SEO.
What’s my ROI for SEO?
On average you make all your money back in months 7 and 8 and you continue to make money for the next 2 – 3 years.
These prices are not meant to scare you, it’s just to bring awareness. If you’re spending $99/mo on SEO, it’s like buying a “Rolex” watch on the street corner. The watch will turn your arm green and the cheap SEO will actually damage your domain’s reputation.
3.)Pay Per Click Can Kill Your Rankings
For those who don’t know, PPC are the ads that show up on other sites and when clicked on take you to a different site altogether. The problem here is that when a user clicks on a PPC ad and doesn’t find the answer they were looking for immediately, they leave that site. This is creates a high bounce rate. Google records this rate and notices that all these people actually leave your site too quickly to have found value on your site. Eventually, Google will stop showing showing your site in their top search results because they don’t believe you’re actually providing the content you say you are. This is the biggest concern with PPC.
This isn’t to say PPC can’t be used, it just needs to be used correctly. In essence, the PPC needs to answer a question and take you directly to that answer. Most PPC take you to the home page of a site which isn’t answering the specific reason you clicked on the ad.
At xod Media we do SEO right
We want to make sure your SEO investment is going towards the result of your site. It’s building a solid foundation and structure.
Do you need SEO?
Check out this mini survey at the end of the red coloured page 2: