Using pay per click (PPC) advertising is the system of choice for many internet based companies to receive large amounts of traffic to their website in a short period of time. Although there are a variety of marketing methods that are successful on the internet, this one is still the most effective. Quite often the reason people don’t use pay per click is because they just don’t understand it; this article should provide sufficient information to make things clearer.

Basically, PPC places an ad for your website on other websites that are popular and relate to your product or service. If someone likes your ad text they will click on your link and be redirected to your site. If they stay on your site for more than 10 seconds, you will pay the hosting site some money as “thanks”. However, you only pay for the advertising when it is used, therefore, if someone doesn’t visit your site through the link you do not pay.

With other types of advertising you pay in advance but there is no guarantee that it will work. In the early days it was often said that a competitor would try to deplete their competitors advertising budget by clicking on their link until they used it up, but this rarely happens these days. From a business viewpoint, pay per click marketing is extremely effective at targeting the exact market the business wants. This means that people browsing the site where your advert is placed, are already interested in what you are offering.

By now, most people have experienced the Google Adwords pay per click system which has grown dramatically in recent years. All you need to do is decide which keyword term or phrase you want and that will create your ad when people use that term. Next to the natural search results, you’ll find that your ad shows up along the top or on the sidebar.

These instant results cannot be beaten in any other advertising medium. For speed, efficiency and cost, pay per click search marketing is superior to just about every other method of advertising.

You can also use a company like xod Media to have them generate a list of keywords specific to your web site. Using this purchased list of current keywords in your advertisements ensures the right adwords are being purchased / bid on and more importantly attracting the specific, targeted clients.

xod Media is a business marketing company operating out of Markham, Ontario, serving the Toronto, Markham, Richmond Hill and York region markets. Visit them at