Any one can build a website, but building a great site requires talent.

Here are the key steps to building a website:

  1. Idea
  2. Name
  3. Brand
  4. Blue Print
  5. Website Design
  6. Coding
  7. Marketing


All good websites need a good idea. What’s your topic? What are you going to talk about? We need to know this before starting any website.


So you know what you want to talk about? Now we need to know what you’re going to call your site.

Best practices show us that choosing a name with strategic keywords can help increase your page ranking (how high you show up on a Google search).

Think about including words that are directly associated with your product or service.


You have a name, but what does your name mean? Where’s your identity? What’s your brand?

You need to create some sort of brand recognition. An easy way to achieve this is from a logo and variations of that logo.

Blue Print

While the logo is in progress, you should begin working of the layout of your site, also called blue printing.

Base on your topic xod Media will run the keywords on your topic. This is a single word a group of words people use when searching for a specific product or service. For example: they would search “website design” if they were looking to build a website.

xod Media does this research for you and provides you a list of keywords to be used while you write the content for your site. Strategically using these keywords will greatly improve your ranking on search engines.

Website Design

Now with our blue printing structured, we can design the site. This is the most important part when it comes to the audience, but not the most important step to building a site.

You need to design your site to answer questions such as what message you want to share, the feeling you want people to walk away with after they’ve visited your site and who your target audience.

xod Media has done extensive research on human eye patterns in web design and understands where to place specific content for specific messaging.


This is the part of the site people don’t see, the back end coding. But strangely enough, this is the most important component of a good web site and also, usually the most neglected part.

The back end holds the structure of the site. xod Media only builds pages that are properly coded and that are accessible for people with disabilities.

Marketing to Search Engines

The final step in website creation is letting the search engines know you actually have a site up and running. It can takes for the search engine to discover you have a web site. So always remember to build your site with the user in mind.