Search Engine Optimization (SEO) is such a big topic now. But the rules for getting a top ranking are always changing.

Here’s what you’ll always need to know:

  1. Use proper programming that follows the rules of the W3C (World Wide Web Consortium). The tell you how to program your site so that is can reach the largest audience possible.
  2. Have a lot of content that actually benefits users. Avoid the sales pitches and hard sales approached. Educate your client and give them a reason to share your content.
  3. Do some research on keywords. Talk about content that people are looking for.

SEO is always changing but if you’re content isn’t relevant to your users, it won’t matter what other steps you take. Remember why you built your site. You had a purpose, you had a message you wanted to share. Don’t lose that.