Search Engine Optimization (SEO)
SEO is the process of getting a higher ranking on a search engine’s results list without paying. Having an optimized site means you’ve followed all the requirements established by search engines and World Wide Web Consortium (W3C).
This is an ongoing process. Once you have that higher ranking, you need to be diligent in keeping your site on that first search page. If you neglect your website, you will lose your ranking to other sites that continue to use SEO best practices.