Search Engine Marketing

SEO Service in Markham & Richmond Hill

Optimizing your Website

Effective SEO is essential to positioning your website at the top of a search engine. But the key to offering a successful SEO service is understanding how to create a website that is desirable to both visitors and search engines. We focus on the following 3 factors:


Search engines are never going to suggest a website that doesn’t perform well. xod Media verifies that your site will pass the W3C validator. This validation ensures the technical quality of your web pages. This programming allows your site to be viewed by the maximum number of visitors.


We continuously research the top keywords or phrases related to your product or service. This allows us to understand what terms are driving customers to visitor certain sites. We use this knowledge to create relevant content for your site. However, it is not enough to identify the key words once. Frequently updating your content is necessary to stay competitive and continuously improve your ranking.


Inbound Marketing is another way to bring clients to your website. This is the process of building links and promoting you through social media, blogs, and other sites. We want to make sure you are the go-to site for your product or service.

We do this by manually creating every link and article for your site. This guarantees that only the most relevant connections are forged between you and your audience. Every month you will receive a report showing where your links were built, which articles we created, and how your business was promoted.

This process takes roughly four months to get rolling and becomes an integral part of your ongoing marketing budget. After the initial four months we offer monthly, quarterly and semi-annual update packages to fit your individual needs.

Here is a great blog article on Navigating the SEO Mine Field.  Watch the video and follow along with our SEO flyer.